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Partnerships

Deal flow without capital flow

Accountants, attorneys, and brokers see financing needs before anyone else — and rarely have anywhere to send them. That gap is worth real money. Here is the arrangement.

TC
Founder’s Perspective
Trae'Vorris Canady
Founder, Canady Investments

6 min read · Referral Network

Every professional who serves business owners sits on a quiet stream of capital needs they were never built to fill. The CPA who watches a client strain through a slow quarter. The attorney closing an acquisition that needs a bridge. The broker whose buyer is a few hundred thousand short on the stack. You see the need first. You just have no desk to send it to.

Who this is for

If your clients are businesses, you are already in the flow — whether or not you ever wanted to be in finance.

Accountants & CPAsBookkeepersBusiness brokers & M&A advisorsAttorneysWealth & insurance advisorsCommercial realtors

The asymmetry, plainly

You have deal flow. We have capital flow. You are not a lender, and becoming one would be a bad idea — capital, licensing, and risk are a business of their own. We, in turn, are not in the room when your client first says the thing that signals a need. Put those two facts together and the arrangement writes itself: you make the introduction, we provide the desk.

What a referral actually is

A name and a sentence. You make a warm introduction; we take it from there — diligence, structure, lender, and close. Your client keeps you as their trusted advisor. You simply added a door you didn't have before, and a problem you used to wave off became one you quietly solved.

A case study

Case study

A CPA's year-end referral

Referral source
Tax CPA (existing client relationship)
The client
HVAC contractor, ~$6M revenue
The need
Equipment + working capital through a slow quarter
What the CPA did
Forwarded the name and one sentence
Intro → term sheet
Days, not weeks
Referral fee
Paid to the CPA on close, per a signed agreement

Anonymized; figures illustrate the structure, not a promised outcome.

The CPA wasn't trying to become a finance broker. At year-end she noticed a client straining to buy two trucks and cover payroll into a slow season. One email — the client's name and the situation in a sentence. The desk did the rest. The client got a real answer fast; the CPA did nothing but make the introduction, and was paid when it closed. She has since sent three more. None of it touched her practice, her payroll, or her evenings.

The best referral costs you a sentence and earns you a reputation for solving problems you don't even handle.
The arrangement, in one line

Two deals a quarter

This is not a volume business for you, and it shouldn't be. Most of our partners send a deal when one happens to cross their desk — call it two a quarter. It doesn't add a person to your payroll, a line to your overhead, or an hour you don't have. It monetizes attention you are already paying, on relationships you have already earned.

~2 / qtr
Deals a typical partner refers
$0
Added to your payroll or overhead
1 sentence
What a referral costs to make

Why send it here

  • We stay in our lane — capital and advisory, never your client relationship.
  • We work high-touch alongside you; your client stays your client throughout.
  • First-position financing and advisory from $350K to $50M, business and real estate.
  • You can see exactly where the deal stands — nothing happens behind your back.
  • Paid on close — clean, documented, on a signed referral agreement.

The plain version

You already see the deals. We already have the desk. A referral costs you a sentence and protects the trust you've built, because your client gets a real answer instead of a shrug. Become a referral partner and put the flow you already see to work.

Begin

Become a referral partner

Join the referral network. One agreement, your own link, and a desk that answers — we take it from a sentence to a close.

Become a referral partner →About the firm